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If The Shoe Fits: Suplest Cycling Shoes

If The Shoe Fits: Suplest Cycling Shoes

May 11, 2016

The Suplest brand name is adapted from the adjective: ‘supple’ — which means flexible and elastic; and the term: ‘souplesse’ – which has been borrowed by the cycling fraternity from the French vernacular to describe the perfect pedal stroke.

Their objective is to produce Cycling Shoes which fulfil the highest standards in comfort, design and material. ‘Swissness’ is listed in their values, drawing on the reputation for quality that comes from the Swiss watch, medical and technological industries.

We had an opportunity to pose some interview questions via email to co-founders Robert Gehrig and Daniel Balmer. This is what we learned.

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